Marketing Strategy
We clarify your goals, positioning, ideal customers, core offers and key messages. We review your current marketing and customer journey, then develop a practical plan with clear priorities for activity and budget.
Marketing Strategy & Implementation
Your next phase of growth starts with a clear marketing strategy
SellOnSocial.Media is a full-service marketing agency founded by award-winning marketing strategist Louise McDonnell. We help established businesses clarify their positioning, identify their strongest marketing opportunities and develop a practical plan linked to their commercial goals.
Our team then helps put that strategy into action through content, websites, email, social media, paid advertising and wider campaigns.
Whether you have an internal marketing team or need an agency to manage delivery, we bring strategic direction and practical support.
Looking for Louise's coaching, workshops or speaking? Visit LouiseMcDonnell.com.
Our Approach
Understand the business. Agree the priorities. Put the plan into action
We work with you to identify where marketing can make the greatest contribution to your business.
That could mean strengthening an offer, improving how you communicate your value or addressing gaps between attracting interest and converting it into sales.
We agree what needs attention first, who will take responsibility and how progress will be reviewed. Our team can manage delivery or work alongside your existing staff and partners.
Strategy & Services
Explore Our Services Strategic direction and the team to deliver it
We provide support through strategy projects, individual campaigns and ongoing marketing management. The scope is agreed around your priorities and the resources you already have.
Integrated Campaign Planning
We plan campaigns around your business priorities, bringing content, advertising, email, website updates and other relevant channels together with consistent messaging and a clear next step.
Content Strategy & Creation
We turn your expertise, stories, customer questions and results into content for your website, blog, emails, presentations and social media. We also create graphics, photography and short-form video to support your campaigns.
Meta, LinkedIn & TikTok Ads
We plan, create and manage advertising campaigns across Meta, LinkedIn and TikTok, selecting platforms based on your audience and goals. We connect the ads, landing pages and follow-up to support enquiries, sales or bookings.
Email Marketing
We plan, write, design and schedule email campaigns and follow-up journeys that build relationships, communicate your offers and help interested prospects take the next step.
Website Content & Management
We refine website messaging, update pages and offers, and build landing pages that support campaigns. We help visitors understand your value and make it easy to enquire or buy.
Social Media Management
We develop content ideas, write captions, create and schedule posts, and manage publishing across agreed channels. Content reflects your expertise, audience and business priorities.
Partnerships & Collaborations
We identify and manage relevant content creator and partnership opportunities, coordinate briefs and connect the resulting activity with your wider marketing.
Radio, Print & Outdoor Advertising
We plan and coordinate radio, newspaper, billboard and outdoor advertising where appropriate to the campaign. We develop the messaging and creative materials so each channel supports the same objective.
Working together
Support that fits your business
Marketing Strategy Projects
For businesses that need to review their positioning, offers, customer journey and marketing priorities. We develop a clear plan that your team, our agency or a combination of both can implement.
Campaign Planning & Delivery
For businesses promoting a particular offer, event, service or initiative. We develop the campaign and coordinate the agreed delivery.
Ongoing Agency Support
For businesses that need experienced strategic input and a team to manage their marketing consistently. We agree the scope around your goals, existing resources and delivery needs.
Led by Louise McDonnell
Experienced strategic thinking. Practical implementation
Louise McDonnell is a marketing strategist, trainer, author and founder of SellOnSocial.Media and SellOn.Social.
She brings more than 20 years of marketing experience and has trained over 30,000 business owners and professionals. Her work combines an understanding of customers and buying behaviour with practical experience across digital marketing, content, campaigns and AI.
Louise leads the strategic direction, supported by an experienced team that helps businesses put their plans into action.
Our experience spans tourism and hospitality, pharmacies, retail, consultancy, professional services and manufacturing.
Managed by Karen Sheehy
Creative campaigns. Measurable performance
Karen Sheehy is Head of Agency at SellOnSocial.Media, with more than seven years' digital marketing experience across agency and in-house roles.
Her experience spans social media strategy, paid advertising, content creation and email marketing across LinkedIn, Instagram, TikTok and Facebook. She combines creative thinking with an analytical approach, turning campaign data into practical recommendations.
Karen leads the agency team and oversees day-to-day delivery, maintaining the quality of work across client accounts.
Working alongside Louise, she ensures the agreed strategy carries through into the content, campaigns and ongoing marketing activity delivered for each client.
Case studies
Strategy in Practice
Examples of how we connect strategic direction with practical marketing delivery.
Featured project
Ice House Hotel & Spa
A fully connected marketing partnership
We work as an extension of the Ice House Hotel & Spa team, providing ongoing strategic and practical support across its marketing.
Our role includes marketing strategy, social media management, content creation, Meta ads, email marketing, website management, collaboration campaigns, radio advertising, newspaper advertising and billboard campaigns.
24:1
Return on ad spend
During the measured campaign period, Meta ads delivered €24 in tracked revenue for every €1 invested.
"Louise understands her audience and the power of clear, human messaging. She is a brilliant marketer who genuinely cares about the success of her clients."
Featured project
Crean Kitchens
Social media strategy and lead generation
We grew Crean Kitchens' visibility with organic content and ran a paid campaign to generate enquiries for high-value kitchen projects.
€1M+
Potential project value
From paid campaigns
378K
Organic TikTok views
In six months
Selected Clients
Businesses and organisations we have supported
Looking for Louise?
Strategy, coaching, workshops and speaking with Louise
Alongside leading SellOnSocial.Media, Louise works directly with business owners, CEOs and leadership teams through her strategy, advisory, coaching, training and speaking services.
Visit LouiseMcDonnell.com to explore working directly with Louise.
Louise is also the founder of SellOn.Social, a marketing platform that helps coaches and service-based professionals strengthen their marketing foundations, create content and develop a connected social selling system.
Let's talk
What does your business need its marketing to achieve?
Tell us about your business, your current marketing and your growth plans. We'll discuss where strategic direction and practical support could help.