In this training I examine the insights relating to organic and paid performance on Facebook. Facebook provides amazing insights into page and ad performance but these are only useful if you understand what they mean and know how to interpret them.
In this session you will learn:
- Key metrics for understanding Facebook Page performance
- How to find advanced insights on your Facebook page followers
- How to evaluate paid Ad performance at campaign, ad set and ad level
- Key metrics to evaluate the results of ad spend
- Advanced performance metrics for video views
This training is free for members of the Social Media Academy or you can pay a one off fee to access the session with playback.