Facebook offers 145 different metrics to help brands evaluate ad performance. In this training you will learn how to better understand the business impact of your ad spend. In this session learn:
• Ad Analytics to Increase ROI
• How to evaluate performance at campaign, ad set and ad level
• Key metrics to evaluate the results of ad spend
• Advanced performance metrics for video views
This training is free for member of my Social Media Academy or you can pay a one off fee of €39 to access it (with playback).