What makes good social media content? For me, the one thing you should never lose sight of is creating content that helps achieve your goals. Creating posts on Facebook and Instagram for the sake of it is a waste of time and energy. A box ticking exercise which is generally a waste of your time. Not only that, your Facebook and Instagram Ads wont be as successful. Why? You need to plan content strategically in order to run successful ad campaigns.
I'll take you step by step through the process of social media content planning.
This training is free for member of my Social Media Academy or you can pay a one off fee of €99 to access it (with playback).
The 5 stages of the customer journey and how this relates to content creation
3 months of content ideas!
Planning content for a Facebook/Instagram ad campaign
Re-purposing content across multiple social networks