What's included

In this 4 week programme we will cover

  1. How to plan a social media marketing campaign
  2. How to create audiences for Ads. Selecting the right audience can have a major influence on how well your Facebook and Instagram ads perform. 
  3. Learn how Ads are structured including; Ad Categories, Ad Objectives, Adsets
  4. Sales strategies for Facebook and Instagram


What’s included

  • 12 months membership of a private Facebook group with ongoing motivation and support. Benefit from bonus tutorials, free webinars, ongoing discussions and new updates. This group is monitored for your questions – never be stuck!
  • 6 hours of video training sessions. Unlimited access to these training sessions for 12 months for you and your staff.
  • 4 LIVE one-to-one 30 Minute Zoom Consultations – A 30 minute campaign planning one to one session with Louise McDonnell
  • 4 video accountability reviews of your social media channels and ad campaigns


Programme Outline

Week 1 – Campaign Planning

We review your page setup, positioning, quality of content and posting strategy. We set campaign goals and start populating your content calendar

Week 2 – Campaign Targeting

We will create targeted audiences to get your ads in front of the right people at the right time. Learn how to get your ads in front of people who match the profile of your existing customer….. but don’t know about you….yet. Start using remarketing techniques to increase conversions and grow sales.

Week 3 – Campaign Strategy

Learn how to create Facebook and Instagram Ad campaigns to maximise your return on investment. We will look at basic and advanced ad creation techniques to help you achieve your objectives

Week 4 – Campaign Performance

There are many factors which influence how successful your ad campaigns are on Facebook. We will investigate these and use powerful advanced insights to understand results and inform future campaigns.